Google My Business (now known as Google Business Profile) is a free tool that allows businesses to manage their online presence across Google Search and Google Maps.
Think of it as your business's home on Google. It lets you:
- Control your information: Update your business name, address, hours, contact details, website, and photos.
- Connect with customers: Respond to reviews, answer questions, and post updates like special offers or new products.
- Increase visibility: Improve your chances of appearing in Google Search and Maps results when customers search for businesses like yours.
- Understand your customers: Gain insights into how customers find and interact with your business online.
Essentially, Google Business Profile is a vital tool for any business that wants to be found and attract customers in today's digital world.